E-commerce is most buzzing word now in India. Like Social Media in India this is also an infographics I am going to share with you. This Indian Ecommerce infographics is designed by Referral Candy. Now this blog / Group has completed 2nd year, You must read blog post when we crossed our first birthday.

This infographics shared lot many great insight about E-Commerce in India. I am just pointing few points. You can check following infographics for more details.

• USA E-Commerce Market is worth of 167 Billion USD when India is having 10 Billion USD market but actual potential is 500 Billion USD. Surprised ? Even we got surprised.
• More people will have Internet access by 2012, special ruler area of India.
• Many big players, including Amazon, are planning to come to India.
• 200% Increase in VC Funding in past 12 months.
• 45 Million new Debit Cards issued yearly in India

E-Commerce in India

According to by What time e-commerce will start picking up new heights ?

Is email marketing dead? – Absolutely not, email marketing is alive and kicking.

It has become a very common discussion among some people. They argue that marketers are using blogs, search engine optimizations, social networking, PPC marketing, multimedia marketing and all the other online mediums have replaced e-mail marketing, which is now dead and gone. But that’s not true internet marketing is earning them serious money who didn’t cut it off. It’s an effective way of making money (even from home) without any cost. Some people don’t pay attention to it but forget that billions of people send many emails across these days, how can this channel be close for marketing?

Elderly people, young people, cab drivers, CEOs, presidents of countries everyone can be reached on email. These days it is actually hard to find someone without an email address and usage. According to a survey email is the most commonly used long distance communication tool used throughout the world.

There is no doubt that fancier internet marketing have taken email marketing’s place. But email marketing is still effective and continues to generate revenue for those who have not forsaken it. Spammers have spoiled the image of email marketing.

Email marketing does not mean sending bulk emails to random people who are not interested, it rather means that you provide marketing information to people who have shown interest and want to receive emails from you. Email marketers generate lists of people who want to buy the product in question, through various resources and send emails to them. This is true email marketing. Clean, convenient, lucrative and everybody wins.

Email marketing in marketing standards is a “push marketing technique” rather than “pull marketing” where you attract people by ads and promotions to come and see what you have for them. In email marketing you take the initiative and tell people what you have that might interest them. Ideally a marketing email should simply include the marketing message, rather than unnecessary fancy ads and designs. The purpose of email marketing is to develop a relationship with the end consumer and to add new customers to your list. It can also include sending regular customers, updates and new information on the products or it can also be sent to acquire new customers for the expansion of your business.

Email marketing, it is said is time consuming at time, since you have send emails in bulks. This can be overcome by using email marketing software which can deliver your marketing message to multiple emails.

One more convenience that email marketing has over other marketing standards is that you as a marketer can control the information. Leaking extra or undesired information is not a problem. You can be as short or as lengthy as you want in email marketing.

Whatever your business may be; be sure to add email marketing to your marketing strategies. There is rather a thin line between spamming and real internet marketing. Those who can distinguish between the two are most successful.
So after this brief article, we can safely conclude that email marketing is by no means dead.

Everyone who have their site want to fetch traffic from the internet. To ensure and empower their web presence they use SEO & SMO as key tools to generate leads. Now when client start hunt for SEO company or freelancer, they face very hard time to find best match for his requirements.  We need to understand what client wants from an SEO company or individual. Here are 5 key points which will help you to understand client psychology and by understanding that you can close more business for your company.

1 – Be consultant instead of being hocker

The key difference between Consultant and hocker is ” Hocker will speak what they have with him and Consultant will listen what you want to have “. With the concept of eMyth study you will find that ratio of successful closer will be increase while client speak three time more then business development executive.

Majority of business development executives do not have detailed SEO knowledge so they start telling about what their company do, they did and they can do like a hocker. But client is not yet satisfied as still he doesn’t speak enough to execute their idea, their need or key result area.  So the first step for successful SEO discussion with client, company need to have SEO friendly executive only who knows the difference between consultant and hocker.

2- Understand His Need with touch base:

In some cases client could not speak much as he want to judge the company about SEO knowledge. Client want company executive to ask him relevant and logical questions to find out what he is looking for. Make sure you do not afraid of asking relevant questions to client. You should know his entire business model and domain to make sure you both are in to same page. So make sure that you understand client’s end to end requirement and his vision towards e marketing activities with result expectation.

3 – Demand clarity by asking relevant questions :

Clarity is the basic thing which required before you start any project. It will help you to avoid rework and change at ongoing project . You should confirm these key things during your discussion with the client to demand clarity on SEO project:

• What is client’s business model ?
• - What is the key objective for your website or web portal ?
• - What geographical market client focused or client want international market to focused upon ?
• - Who will be the targeted costumer for client’s product matrix ?
• - What age group you target most for your product or services ?
• - What Social media sites you are with / you are planning to target ?
• - Do you have any Blogs or Forum which are live ?
• - Do client define any keyword to be targeted or we can suggest them base upon our research ?
• - What ranking you expect base upon your current ratings ?
• - What are their key competitors as if now in the industry ?
• - What is client’s expectation in numbers form this activity ?

Base upon these there are many more questions you can ask but these are minimum required question you need to ask.

4 – Negotiation Analysis :

Clients has lots of option to execute their work due to market awareness about SEO. To avoid competition you need to give extra edge during your communication with client by suggesting the maximum possible ways, tools or changes [ if required ]  to meet client’s objective. If you attend client as Consultant they will never negotiate with you on commercials according to human psychology research. Eg. we never ask doctor to give us some discount in fees !!! Because we can not compromise with our health. By the same way client do not want to compromise with the health of the website

5 – Documentation :

You can offer free analysis document to the client to acknowledge that you really understand his requirement and you put your efforts to provide them snap shot of current condition with scope of improvement. Very few company provide this report to clients in first reply as they think its non value added activity for his resources however I observed if you provide one extra facility by investing only 30 to 45 min,  which increase the chances for positive response from client as a end result. Client do not afford to pay to check your skill matrix so its advisable to offer it free.

Apart of client’s site documentation, keep creating repository for some case study from client base you / company has already worked with. Make sure that you keep client details or website confidential if you sign NDA [ Non Discloser Agreement ] with client. Those case study will help you to execute your domain knowledge and success ratio from your past work.

I bet if you follow these five key rules during your SEO client communication then you will maximize the ratio of success for business closer. Make sure you be slow, polite and allow client to speak more and more. Do not forget to open and close your talk with greetings for the day.

All the best !!

Success,

There is NO second thought that WordPress is best Blogging software I had ever use till now. It gives you freedom to work in Versatile way. Many people is using it as Blog, CMS, Website and many more things.

Today WordPress release it’s latest version 2.9.1.

As you might be noticed that WordPress 2.9 is having few bugs and It was noticed by many Bloggers. Bugs like Corn Job was not working as it should and few small things. You can check issue resolved in WordPress 2.9.1 on wordpress official list.

You can upgrade your blog to WordPress 2.9.1 via your Dashboard or Download it from www.wordpress.org.