How heart-wrench is it to discover after adding Google Analytics to your website that the added code contain malevolent codes, intended to download virus on your visitors’ computers? Not very pleasant! Well, that is closely what is occurrence to several website owners who have added the Google Analytics code to their websites.

A Google support staff was immediate to point out that he has in fact seen a huge number of websites being compromise in a comparable manner, and the definite reason for the crisis is compromised passwords. For that reason, at any time the admin password for accessing the said website ends up in the hands of the incorrect people, bad things happen.

These malicious program producer gain access to an unwary website by using a compromised password and then plant virus-producing codes inside the Google Analytics Javascript code block. As a result, people should not get the mistaken impression and start blaming the Google Analytics code for being malicious. It is the added code by the perpetrators that is hateful, not the Google code itself. In effect, it is the Google Analytics code that is compromised by the hackers, just wanted to make that clear.

So, to thwart such a thing from experience on any website, the webmaster of that site should take additional safety measures by periodically altering passwords.

One more technique of exploitation is the tangible injecting of malicious scripts by websites spoil in such practices. An instance of such a website was discussed by the Google support staff in the support forum.

Scripts distributed by malicious websites deliver codes that create concealed iframes that are loaded unswervingly from those malicious sites. It is with such method that viruses are downloaded to peoples’ computers.

The imperative of thumb for website proprietor is to forever take extra precautions in password safety measures by changing passwords repeatedly. A name, date of birth, or child’s birth date should never be used as a password. In fact, passwords should have letters, numbers, and special character amalgamation to make them very complicated to work out.

In May, 2010 Google Analytics added new reports for better tracking of Google Adwords data into Analytics account. For PPC Experts like me, it will be very helpful to measure the quality of Adwords traffic. According to blogpost on official Adwords Blog, these reports are intended to provide better understanding of what happens after visitors comes to your site:

The new AdWords reports in Google Analytics give you more insight into what happens after the click. For example, suppose you wanted to see if potential customers searching for your exact matched keywords were more engaged with your site’s content than those who were searching on broader terms. Using the new reports, you can view all the visits from clicks on exact matched ads for any keyword, ad group, or campaign in your account. You can also see how many pages that group visited and the average time spent on site. If you use the funnel reports in Google Analytics, you can even see the specific step where visitors tend to drop off when trying to make a purchase.

Here is the video which shows some amazing features of new reports that can be used to optimize you campaign:

Your Google analytics and Google Adwords account should be linked properly to see all these reports. If they are not linked properly, you will only see “not set” in all the reports. Also you need to “auto tag” your destination URLs to see this report. The Adwords reports are still in “beta”. (You know how it is with Google, Gmail was in beta for five years).

Details of the new reports

Here is a little brief of new reports:

Ad  Group – Once you are in particular campaign, you can see all the reports of different adgroups like visits, clicks, goal conversion, revenue etc.

Keyword – All the details drilled down to keywords and their performance from particular adgroup and campaign.

Ad Content – This report shows you which ad was clicked and ad related performance.

Ad Distribution Network – This report shows whether you have got clicks from Google Search, Search partner or Content Network.

Match Type – This report shows if the clicked keyword was Broad match, phrase match or exact match.

Matched Search Query – This report shows the exact keyword that was typed in by user that triggered your ad to show up.

Placement Domain and URL – This report shows what sites / pages your ads were clicked from. This report is only for content network ads.

Ad Format – It shows whether ads were text ad, image ad or video ad.

Targeting Type – It shows whether click came from keyword targeting or placement targeting.

Display & Destination URL – It shows which display / destination URL was clicked.

These reports can be really helpful for analysts who want to go deep within the data and can help them achieve better ROI.

Although it’s one of the best improvements in analytics I have seen, there are some data discrepancies amongst Google Analytics and Google Adwords. While normal users get confused with clicks data from Adwords and Visits data from Analytics, it is very important to understand the difference between clicks and visits.

Let me know your experiences with these new reports in the comments section below.

Tony Byrne and Doug Henschen are going to held webinar on  “When Google Analytics Isn’t Enough: Alternatives in the Web Analytics Marketplace 2010″.

Agenda of Webinar –

This webinar will focus on the weaknesses and strengths of Google Analytics and identify where Google Analytics falls short.

Take aways from Webinar -

-What Google Analytics Does Well
-Where Google Analytics Falls Short
-Weaknesses and Strengths of Key Competitors
-Trends in the Web Analytics Marketplace, Circa Q3 2010

Webinar Details:

Key Persons: Tony Byrne and Doug Henschen

Webinar Topic: When Google Analytics Isn’t Enough: Alternatives in the Web Analytics Marketplace 2010

Date and Time: Tuesday, June 29, 2010 1.00 P.M. – 2.00 P.M. EST.

Register for Alternatives in the Web Analytics Marketplace 2010

Bloggers, it’s time to cheer up and have some healthy fight between us. No we are not talking about wrestling;  Internet Marketing Journal is hosting blogger Contest for upcoming Web Analytics Wednesday. We want to make it as simple as we can.

If you are ready to ROCK Ahmedabad then just check the Rules below.

• You blog should get rank on first page on Google.Com for “Web Analytics Wednesday Ahmedabad” keyword.
• Landing page should be your blog post not home page.
• You must have following HTML content @ you blog post. (Download in TXT file at end of post)
• You can use all White Hat Techniques.
• We will not consider result of IMJ Team (Jaydip, Dipali, Kaushal) / IMJ blog.
• You should not edit our provided HTML file.
• The result should be by ORGANIC Search.
• If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)
• We will check result on 14^th April and give Surprise GIFT to Winner @ Event.

Advantages

• Surprise Gift
• Chance to be ROCK STAR in front of Industry Experts / Associates
• More Visitation on blog
• Appreciation from Industry people.

It is time to be ROCK STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest contact us by Twitter / Facebook / email.

Download HTML Content

Just download this TXT, and go to your blog post HTML part and just paste there. You are done.

]]> http://www.internetmarketingjournal.org/ahmedabad-blogger-contest-web-analytics-wednesday-ahmedabad/feed/ 12 http://www.internetmarketingjournal.org/webinar-google-analytics-custom-variables/ http://www.internetmarketingjournal.org/webinar-google-analytics-custom-variables/#comments Wed, 17 Mar 2010 13:01:48 +0000 Web Analytics Chick http://www.internetmarketingjournal.org/?p=70

Sorry folks, It’s has been long time of posted last blog post, I’ve been busy in new assignments and work responsibility. Today I’m going to share about Webinar on Custom Variable of Google Analytics. It’s powerful feature of Google Analytics, you can segment traffic by almost any attribute.

Date: 24^th March, 2010 (Wednesday)

Time: 10:00 AM (PST)

Speakers – Phil Mui, Senior Product Manager of Google Analytics

Nick Mihailovski, Google Analytics Developer Evangelist

Jim Synder and Perter Howley from  Empricial Path (Google Analytics Authorized Consultant)

Register for the webinar

About Webinar:

This webinar is held by Google Analytics Team. Phil Mui, Senior Product Manager of Google Analytics will share about the features and capabilities of custom variables.  Nick Mihailovski (One of my favorite Web Analyst), Google Analytics Developer Evangelist will show how to implement custom variables on website and share best practices.

Jim Snyder and Peter Howley from Empricial Path (Google Analytics Authorized Consultant) will share their implementation of custom variables for the Business Insider.com and insights what they’ve gained as a result.

So Register for Webinar. Don’t miss the chance to get insights for the implementing Custom variables for your website..

I’ve registered for Webinar.have u ?? and share here if you have done any experiment on Custom Variables.

Holidays are over! now time for Back to blogging @ IMJ.Search Engine Strategies is going to held Free Webcast on Analytics 2010 – Driving the Data!

Date and time: Tuesday, January 12 @ 1:00 PM EST / 10:00 AM PST

You can Register by clicking link of Register.

About Webcast on Analytics 2010 – Driving the Data

Learn how analytics have changed and what you need to do to keep up in 2010 in an upcoming webinar featuring Avinash Kaushik, Google analytics evangelist, and author of the new book “Web Analytics 2.0.”

Following topics included in webcast –

• Creating actionable strategies for employing analytics
• Solving business challenges like measuring social media
• Learning the latest tactics for listening to your customers

About Kaushik Avinash –

Kaushik has been called a common sense leader, able to simplify the sometimes frenetic world of web research and analytics. Participants will be able to get a glimpse of Kaushik’s insight first hand and learn more about how to apply analytical techniques correctly.

Presenter, Avinash Kaushik, co-founder, Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day

About Moderator Mike Grehan:

Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Formerly Mike worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola.

Special Webcast promotion: Avinash will give out 6 free copies of “Web Analytics 2.0″ to the most compelling questions fielded during the webcast!

I’ve registered to participate in Webcast! don’t want to miss chance to win free copy of Web Analytics 2.0 !